• Great for small product shots where large softboxes are often overkill
• Perfect for impromptu group shots when you want soft directional light
• Nice when you want your key light softer than a barebulb speedlight but more contrasty than a huge softbox
• A fast and easy solution for detail shots such as rings, cakes, shoes, jewelry
• Easily isolates small areas for light painting (ala Mike Kelley's technique)
• Convenient for packing in your travel bag when you don't know what photo shoots await
• Reliable in windy environments where traditional softboxes and umbrellas often fail
• Extremely useful during fast paced subjects like children or toddlers.